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Industry thought leaders
Discover insights from C-suite executives, department heads, and industry experts who are driving innovation and transformation across various sectors.
Showing 9 of 24 contributors (Page 1 of 3)
Raine Pell
Executive Director Marketing
"AI does enable faster delivery, but there's a risk of creating unsustainable demand for campaigns, content, and activities simply because the capacity appears to exist."
Laurence Lipworth
Sr. Director, GUT Marketing Services
"Every time you come up with a best practice, you're reducing your opportunity to be creative, because you're feeding into the LLM something which has already been done before."
Rebecca Angus
VP of Global Events and Account-Based Marketing
"Fewer and fewer people are going to Google, more and more people are using ChatGPT. Having tools that show who is in market is becoming so much more important."
Elizabeth Maxson Martinet
Chief Marketing Officer
"Be very clear on what is the goal of using the AI, and then what is the tool to support that, versus let's just use the tools and see what it does, then find a way to make it work within your workflow."
Julia Cames
Chief Marketing Officer - Interim
"Don't let go of the things that made you perform before, because we don't really know yet, do we?"
Mario Escudero
Global Business Leader / Sr Marketing Director
"A desk is a very dangerous place from which to see the world."
Elisabeth Quesseveur
Head of International Marketing
"AI has helped me understand these markets much better, step by step - identifying the pain points across different industries and personas."
Julien Harazi
Global Head of Marketing
"Marketing leaders who will succeed will also be probably not the most successful by using AI themselves, but the ones that can inspire their teammates as well."
Erin Pearson
Vice President Marketing
"Marketing sets expectations for everything that follows. If your marketing is mediocre, why would prospects expect your deliverables to be any better?"
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