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Direct-to-consumer: Market evolution or temporary trend?

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Interview Program Overview

The shift towards direct-to-consumer distribution represents a significant change in how media companies connect with audiences. As the streaming landscape evolves and consumer viewing habits continue to change, content owners face strategic choices about their distribution approach. These decisions carry implications for revenue, operations and audience relationships.

This research examines how media professionals view direct-to-consumer opportunities. We want to hear from companies across the spectrum - from those evaluating market developments to those already experimenting with new distribution models. We welcome perspectives on both the opportunities and challenges this evolution presents.

The research will explore how companies assess direct-to-consumer strategies, what drives their decision-making, and how they see the balance between traditional and emerging distribution models developing. We'll examine approaches to market entry, operational considerations, and views on the long-term implications for the industry.

Interview Questions

  1. What market developments or consumer behaviors are prompting content owners to reconsider their distribution strategies?
  2. Some suggest D2C is becoming essential for long-term success, while others see it as a distraction from core B2B business - what's your perspective on this debate?
  3. How do you assess the revenue opportunities against operational complexities when evaluating D2C approaches?
  4. What role do you see for back catalogs in D2C strategies? How might their value change in direct distribution models?
  5. How are content owners balancing the protection of existing B2B partnerships while exploring direct audience relationships?
  6. When considering D2C possibilities, what are the key operational capabilities companies need to evaluate?
  7. What approaches have you seen work effectively for companies testing D2C waters without disrupting their core business?
  8. How important is first-party data in your strategic thinking about distribution? What opportunities or challenges does it present?
  9. If you were to pursue D2C distribution, what would be your priorities for technology investment and operational development?
  10. Looking ahead 3-5 years, how do you see the balance between traditional and direct distribution models evolving? What capabilities will be crucial for success?

Interview Process

Step 1 - Optional Briefing Call

15 min
(Optional) Briefing call with TechPros.io. We will go through the details and answer any questions you have.

Book in a 15 minute briefing call here

Step 2 - TechPros.io Interview

30 min
30 minute TechPros.io Zoom interview including an anonymous poll at the end to produce infographics for the report. We summarise your interview and share with the Sponsor to help them prepare for the next call.

Book your interview here

Step 3 - Follow Up Call

20-30 min
The Sponsor representative will ask you three or four follow-on questions to dig a bit deeper into the insights you shared to hopefully pull out some interesting anecdotes and examples for the report. We will then write up your interview 'One Pager' and send to you in advance of the One Pager Review call.

Here is an example of a One Pager

Step 4 - One Pager Review

15-30 min
We run through your One Pager to capture feedback, discuss any changes and let you know the expected publication date and any follow-on events you might be interested in.

Step 5 - Market View Report

Publication
We email you a week before the report is published via a LinkedIn post and then again on the day of the launch, often with a draft post for you to reshare to help raise awareness of the thought leadership.

Here is an example of a Market View Report

What We Need From You

Company Email

In the calendly booking form please share your company email for future coordination.

Professional Headshot

A professional headshot photo is needed for your One Pager, we will coordinate with you via email.

Employment Status

Confirmation that you are currently employed and not leaving your employer. It's our promise to all sponsors.