# Revenue community

A community for senior revenue leaders managing AI integration and process automation whilst adapting to changing B2B buying behaviours.

## The revenue challenge in 2025

17%  
of buyer time spent with suppliers  
27%  
research independently online  
82% vs 65%  
leadership thinks teams are aligned vs reality

Traditional sales and marketing approaches need updating for today's buying behaviours.

### Shrinking budgets

Pressure to demonstrate AI ROI within 12 months whilst managing attribution complexities.

### Alignment gaps

Persistent disconnection between sales and marketing teams despite leadership assumptions.

### Buying behaviour shifts

Buyers spending less time with suppliers whilst researching more independently online.

### Intelligent revenue processes

The focus is on combining data-driven buyer intelligence with AI-powered process automation to create scalable, personalised engagement at every stage of the customer journey.

#### Targeted prospecting

AI-powered research and account identification

#### ABM execution

Automated personalisation at scale

#### Relationship building

Focus on high-value activities

## How our community helps

Our community brings together CMOs, CROs, and senior sales and marketing leaders who are designing modern revenue engines. Through collaborative challenge-solving, we address the practical realities of revenue performance.

#### Attribution ROI

Proving attribution ROI and measuring AI impact

#### AI agents

Building AI agents that improve campaign velocity

#### Account-based strategies

Implementing ABM strategies that scale

#### Cross-functional alignment

Creating alignment that drives predictable growth

Whether you're designing intent-driven demand generation programmes, automating content personalisation for ABM campaigns, or building revenue intelligence frameworks that bridge sales and marketing gaps, our community provides peer-tested solutions from leaders managing the intersection of AI capability and revenue performance.

## Upcoming events

Join our collaborative forums designed for senior revenue leaders driving AI-powered growth.

**Virtual challenge forum**  
22/30 registered  
March 28, 2025  
2:00 PM GMT

### Revenue attribution in the AI era: measuring what matters beyond MQLs

A roundtable where revenue leaders tackle specific attribution challenges and share frameworks for measuring AI's impact on pipeline velocity, deal quality, and customer lifetime value whilst bridging sales-marketing alignment gaps.

[View details & register](/content/communities/revenue/events/1/index.html)

**In-person challenge forum**  
25/35 registered  
April 22, 2025  
9:00 AM BST

### AI-powered ABM: scaling personalised engagement without scaling headcount

A forum exploring how revenue teams are using AI agents to automate research, content creation, and sequence personalisation, enabling account-based marketing execution at scale whilst maintaining authentic buyer experiences.

[View details & register](/content/communities/revenue/events/2/index.html)

## Past events

Explore insights and outcomes from our previous community events.

January 18, 2025

### Beyond attribution: building revenue intelligence that actually works

A challenge forum addressing the measurement crisis in modern revenue teams. Key solutions included unified data models, self-reported attribution frameworks, and AI-powered pipeline analysis that revealed dark social influences and improved forecasting accuracy.

[View results](/content/communities/revenue/events/past-1/index.html)

## Community members

Meet the senior revenue leaders who are part of our community.

### Sarah Chen

Chief Marketing Officer  
Apex Group

### Marcus Rodriguez

Chief Revenue Officer  
SS&C Technologies

### Dr. Jennifer Walsh

VP Revenue Operations  
Northern Trust

### David Kumar

Head of Demand Generation  
JTC Group

## Ready to join the discussion?

Connect with senior revenue leaders who are managing AI integration and building modern revenue engines that deliver measurable business outcomes.

[Get started today](/content/contact/index.html) [Explore all communities](/content/communities/index.html)