# Beyond attribution: building revenue intelligence that actually works

January 18, 2025  
2:00 PM GMT

A challenge forum addressing the measurement crisis in modern revenue teams.

## Event outcomes

- Developed unified data models for revenue attribution
- Created self-reported attribution frameworks
- Implemented AI-powered pipeline analysis
- Revealed dark social influences on buying decisions

## Key insights

- Traditional attribution models miss 60% of buyer journey
- Self-reported attribution provides valuable insights
- AI can identify hidden buying signals
- Revenue intelligence requires cross-functional alignment

This event is sponsored by