# AI-powered ABM: scaling personalised engagement without scaling headcount

April 22, 2025

9:00 AM BST

25/35 registered

A forum exploring how revenue teams are using AI agents to automate research, content creation, and sequence personalisation, enabling account-based marketing execution at scale whilst maintaining authentic buyer experiences.

## Event objectives

- Implement AI agents for research and content automation
- Scale ABM execution without increasing headcount
- Maintain authentic buyer experiences at scale
- Develop personalisation strategies using AI