# Revenue attribution in the AI era: measuring what matters beyond MQLs

March 28, 2025

2:00 PM GMT

22/30 registered

A roundtable where revenue leaders tackle specific attribution challenges and share frameworks for measuring AI's impact on pipeline velocity, deal quality, and customer lifetime value whilst bridging sales-marketing alignment gaps.

## Event objectives

- Develop attribution frameworks beyond traditional MQLs
- Measure AI impact on pipeline velocity and deal quality
- Bridge sales-marketing alignment gaps
- Create customer lifetime value measurement strategies

This event is sponsored by