Interview Program Overview

Media organisations hold extensive content archives, yet many are still determining how to fully monetise these collections. As technology reshapes content management and distribution methods and audiences move from broadcast to streaming platforms, companies face decisions about how to proceed. With AI and cloud technologies maturing rapidly, the opportunity cost of delayed action continues to grow.

This research sets out to understand how senior media professionals view the commercial possibilities within their archives. We want to hear from companies at different stages - from those beginning to assess their options, to those already implementing new approaches to content management and distribution.

The research will explore current practices in content discovery, distribution and audience engagement, alongside examining how companies plan to adapt their operations for future content delivery.

As a participant, you will have the opportunity to share your perspectives on key industry topics including:

  • The commercial potential within media archives
  • Industry experiences with new technology adoption
  • Common challenges in content management
  • Approaches to audience-specific content delivery
  • The development of new commercial models
  • Methods for measuring success and return on investment

Interview Questions

  1. How do you see the media industry's approach to archive management evolving over the next 3-5 years?
  2. What do you believe are the most significant barriers preventing media organisations from fully capitalising on their content archives?
  3. How is your organisation thinking about the balance between traditional broadcast content and streaming platforms?
  4. What role do you see AI playing in transforming how the industry manages and monetises content?
  5. What challenges has the industry faced in implementing new technologies for content discovery and distribution?
  6. How are changing viewer habits influencing decisions about content redistribution and monetisation?
  7. What commercial models are emerging that you find particularly interesting or promising?
  8. Has your team evaluated any AI-powered solutions for managing and monetising archive content?
  9. What metrics do you think the industry should use to measure success in archive monetisation?
  10. How do you see the relationship between technology providers and media organisations evolving as archive monetisation becomes more sophisticated?

Interview Process

Step 1 - Optional Briefing Call

(Optional) Briefing call with TechPros.io. We will go through the details and answer any questions you have.

Step 2 - TechPros.io Interview

30 minute TechPros.io Zoom interview including an anonymous poll at the end to produce infographics for the report. We summarise your interview and share with the Sponsor to help them prepare for the next call.

Step 3 - Follow Up Call

The Sponsor representative will ask you three or four follow on questions to dig a bit deeper into the insights you shared to hopefully pull out some interesting anecdotes and examples for the report. We will then write up your interview 'One Pager' and send to you in advance of the One Pager Review call.

Step 4 - One Pager Review

We run through your One Pager to capture feedback, discuss any changes and lets you know the expected publication date and any follow on events you might be interested in.

Step 5 - Market View Report

We email you a week before the report is published via a LinkedIn post and then again on the day of the launch, often with a draft post for you to reshare to help raise awareness of the thought leadership.

What We Need From You

Company Email

In the calendly booking form please share your company email for future coordination.

Professional Headshot

A professional headshot photo is needed for your One Pager, we will coordinate with you via email.

Employment Status

Confirmation that you are currently employed and not leaving your employer. It's our promise to all sponsors.